October 18, 2005 - Dear Fans:
On behalf of the entire Colorado Eagles organization, I want to personally thank
you for your continued support of the Colorado Eagles.
I also want to take a moment to advise you of a comprehensive action plan called
Good Sport that the Colorado Eagles have developed in partnership with
Anheuser-Busch Inc. and American Eagle Distributing Co. The strength of Good
Sport is that it encourages fans to act responsible and respect the rights of
others at the game. Good Sport is our pledge to you that we intend to maintain
the wholesome, family atmosphere of the Colorado Eagles hockey at the Budweiser
Events Center.
Good Sport focuses on three areas that are key to influencing fans to act
responsibly. These three areas are:
1. Communicating a series of messages to spectators that prompt attitude changes
and remind spectators of the importance of responsible behavior.
2. Training for concession workers and security personnel. These training
sessions are designed to prevent problems before they happen. For example, “TIPS
for Concessions” training enhances concession vendor skills to recognize signs
of impending intoxication in customers and respond in a non-confrontational
manner.
3. Safe-Ride. To combat drunk driving, Safe-Ride includes such components as
designated driver and Alert Cab program. The majority of the thousands of fans
who attend a typical Colorado Eagles game are responsible drinkers, but in those
isolated instances where it becomes necessary, Budweiser Event Center staff will
encourage customers to have a designated driver take them home or the staff will
put them in a cab.
Good Sport is a rock-solid program that will enhance your experience at the
Budweiser Events Center. I encourage you to be aware of the signs, messages and
announcements that will prominently promote Good Sport. For Good Sport to be a
success, the Colorado Eagles and the Budweiser Event staff need you to be part
of the team. Together, we can ensure that the Colorado Eagles, good sense, and
good times continue to be the feature attractions at the Budweiser Events
Center.
Very truly yours,
Ralph Backstrom
BUDWEISER GOOD SPORT PROGRAM
Fans, if you are a designated driver for your family or friends, or need a safe
ride home courtesy of Ace Taxi, please sign up at the Budweiser Good Sport
Designated Driver Booth located at Guest Services by Section 102 near the
Cleveland Clinic Sports Health Gate on the main concourse. You will have a
chance to win a Cleveland Browns/Budweiser prize. Remember, friends don't let
friends drive drunk. Designate a driver. "We all make a difference!"